AP Asst Professor Commerce 2026 - Complete Course - Recorded - E/M

This Course is for those who are Preparing for ANDHRA PRADESH RECRUITMENT OF ASSISTANT PROFESSORS IN THE UNIVERSITY SYLLABUS FOR THE SCREENING TEST

Unit – I: Business Environment:

• Meaning and Elements of Business Environment.
• Economic environment, Economic Policies, Economic Planning.
• Legal environment of Business in India, Competition policy, Consumer protection, Environment protection.
• Policy Environment: Liberalization Privatisation and globalisation, Second generation reforms, Industrial policy and implementation. Industrial growth and structural changes.

• Basic Accounting concepts, Capital and Revenue, Financial statements.
• Partnership Accounts: Admission, Retirement, Death, Dissolution and Cash Distribution.
• Advanced Company Accounts: Issue, forfeiture, Purchase of Business, Liquidation, Valuation of shares, Amalgamation, Absorption and Reconstruction, Holding Company Accounts.
• Cost and Management Accounting: Ratio Analysis, Funds Flow Analysis, Cash Flow Analysis, Marginal costing and Break-even analysis, Standard costing, -Budgetary control, Costing for decision-making Responsibility accounting.

• Nature and uses of Business Economics, Concept of Profit and Wealth maximization. Demand Analysis and Elasticity of Demand, Indifference Curve Analysis, Law.
• Utility Analysis and Laws of Returns and Law of variable proportions.
• Cost, Revenue, Price determination in different market situations: Perfect competition, Monopolistic competition, Monopoly, Price discrimination and Oligopoly, Pricing strategies.

• Data types, Data collection and analysis, sampling, need, errors and methods of sampling, Normal distribution, Hypothesis testing, Analysis and Interpretation of Data.
• Correlation and Regression, small sample tests: t-test, F-test and chi-square test.
• Data processing: Elements, Data entry, Data processing and Computer applications.
• Computer Application to Functional Areas: Accounting, Inventory control, Marketing.

• Principles of Management.
• Planning: Objectives, Strategies, Planning process, Decision-making.
• Organising, Organisational structure, Formal and Informal organisations, Organisational culture.
• Staffing
• Leading: Motivation, Leadership, Committees, Communication.
• Controlling
• Corporate Governance and Business Ethics.

• The evolution of marketing, Concepts of marketing, Marketing mix, Marketing environment. Consumer behaviour, Market segmentation.
• Product decisions
• Pricing decisions
• Distribution decisions
• Promotion decisions
• Marketing planning, Organising and Control.

• Capital Structure, Financial and Operating leverage.
• Cost of capital, Capital budgeting.
• Working capital management
• Dividend Policy
• Profit maximisation Vs Wealth maximisation

• Concepts, Role and Functions of Human Resource management.
• Human Resource Planning, Recruitment and Selection.
• Training and Development, Succession Planning.
• Compensation: Wage and Salary Administration, Incentive and Fringe benefits, Morale and Productivity.
• Performance Appraisal • Industrial Relations in India, Health, Safety, Welfare and Social security, Workers’ Participation in Management.

• Importance of Banking to Business, Types of Banks and Their Functions, Reserve Bank of India, NABARD and Rural Banking.
• Banking Sector Reform in India, NPA, Capital adequacy norms.
• E-banking
• Development Banking: IDBI, IFCI, SFCs, UTI, SIDBI.

• Theoretical foundations of international business, Balance of Payments.
• International liquidity, International Economic Institutions: IMF, World Bank IFC, IDA, ADB.
• World Trade Organisation-its functions and policies.
• Structure of India’s foreign trade: Composition and direction, EXIM Bank, EXIM Policy of India, Regulation and promotion of Foreign Trade.