APPSC & TTD - Degree & Junior Lecturer (JL & DL) (Commerce) - Complete Course

Financial Management: Meaning, nature, objectives and scope of financial management. Capital budgeting, process, techniques. Sources of finance. Cost of capital – cost of various sources of finance. Leverages – operating and financial leverages. Capital structure theories. Dividend decisions Working .capital management- cash, receivables and inventory management.

Financial and Management Accounting: Techniques of analysis of financial statements – comparative and common size statements, trend analysis and ratio analysis. Funds flow and cash flow analyses. Marginal costing and decision making.

Managerial Economics: Meaning, nature and scope of managerial economics. Demand analysis. Production and cost analysis. Market structure – perfect and imperfect markets.

Business Environment: Meaning and components of business environment. Industrial policies 1956, and 1991. Liberalization, privatization and globalization. WTO.

Marketing Management: Meaning, concepts, nature, and scope of marketing management – Marketing environment. Consumer behavior and market segmentation. Product, Price, Promotion and Channel management.

Human Resources Management: HR functions. HR planning – job analysis, recruitment and job evaluation, Training and development methods. Performance appraisal methods. Trade unions and collective bargaining.

Quantitative Techniques: Sampling and sampling methods. Probability and probability distributions – Hypothesis testing. Parametric tests (Z, t-tests, and ANOVA) and non-parametric tests (Chi-square test).

IT and e-commerce: E-Commerce business models – Internet and web technologies. E-payment methods – e-cash, e-cheques, credit cards, smart cards, and debit cards